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Wednesday, July 01, 2009

Financial institutions - we don’t trust you

Harris Poll has asked Americans about their trust of financial institutions (this includes all sorts from banks to insurance companies) and discovered an interesting generational difference.

Almost two-thirds (64%) of Gen Xers (those aged 33-44) and 61% of Baby Boomers (those aged 45-63) say they do not consider any of these to be honest and trustworthy compared to 52% of Echo Boomers (those aged 18-32) and 53% of Matures (those aged 64 and older). So grandparents and Yoof have more trust than their parents. Dick Stroud

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