Friday, July 31, 2009

How the average 50-year-old is healthier than someone half their age

I am always suspicious of PR generating ‘research’.

According to this article, Herbalife concluded that your ‘average’ 50-plus is in good shape, compared to their kids.

I wouldn’t use the results, other than to make a point, but I think there is a difference (not sure how big) between age groups in their attitude to healthiness.

Is this a lifestage or cohort effect? I think you can safely say it is cohort with a tad of lifestage.

Kids always think they will be immortal and today’s 50-plus are subject to a pile more ‘healthiness’ messages and services than their parents.

Wellness and the 50-plus, well some sectors of the 50-plus, is and will remain big business for years to come. Dick Stroud

1 comment:

Kathi Casey said...

Hello! Just tweeted this today. Good info. Love to have you review my new book, perhaps? See it at Thanks for your time! Kathi Casey, your HealthyBoomerBody coach and fitness expert