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Monday, August 03, 2009

China’s ageing population will big business

Any numbers about the Chinese market are staggeringly big.

For instance, senior citizens in China will spend £122bn in 2010. Some 143 million adults in China were over 60 years of age in 2005. By 2050 this will increase to 438 million.

This article is a rare insight into the marketing challenges of this vast market. Dick Stroud

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