Tuesday, August 25, 2009

Rock stars and advertising – good, bad or irrelevant?

In the matter of a couple of months the UK has had three oldie rock starts turning up on TV, advertising Country Life butter (Johnny Rotten), Swiftcover insurance (Iggy Pop) and now Alice Cooper (Sony TVs).

So do the ads work? If so, why? If not, why? How would you rank them? Questions, questions, questions? Dick Stroud


Chuck Nyren said...

Maybe it's Johnny, maybe it's the butter. Or maybe it's just that I want to go back to England.

The other two wasted my time.

Todd Harff said...

I vote for Johnny because it's the only one that makes sense. Yes it's entertaining but it actually promotes the product.

I couldn't understand how Alice could help Sony.

Swiftcover and the dancing were meaningless. People don't want to buy insurance to begin with. After this ad I'm sure they won't.