All about improving the customer experience for older consumers
Friday, August 21, 2009
What women want
No this is nothing to do with the film with Mel Gibson and the gorgeous Helen Hunt. It is about a new research study (and book) from The Boston Consulting Group titled: “women want more.”
BCG’s research and insights are normally worth listening to. It will be interesting to see what they make of the age dynamic. A book worth reading when it hits the shelves in September. Dick Stroud
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