Wednesday, September 09, 2009

Twitter more popular among over-50s than the young

Twice as many 50-64-year-olds than 18-24-year-olds in the UK use Twitter, according to research from Nielsen Online. The 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.

The biggest share of the audience is 35-49-year-olds (33%), followed by 50-64-year-olds (22%) and 25-34-year-olds (22%). A year ago the share of 25-34-year-olds using the site was 5% higher.

So have the young seen the futility of Twitter and the old just keep at it because they think it is cool and easier to use than texting, or is there really some value in microblogging. Right now my vote goes to the young. Dick Stroud

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