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Wednesday, September 09, 2009

Mercedes thank for this wonderful ad

In one fell swoop, Mercedes has produced an ad that satisfies both of my rants about creative not recognising the recession and not appealing to an older consumer.

The copy, the imagery, the concept and the music – in my book – are terrific.

The ad starts by establishing the pressure and hassle of today’s world and then gives three beautiful word sketches from Danny Glover, Philip Glenister and Christian Slater of a time past when life was just right.

As an old friend, who has a real insight into the power of words said: “real class.” Dick Stroud

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