On the whole, older people have amassed all of the 'stuff ' they want/require and are looking for a different type of satisfaction. An opinion poll conducted by the Cabinet Office found that 44% of people in their 20s are seeking material wealth, in sharp contrast with 66% of seniors in their 60s searching for mental happiness.
Here are two of examples that Kim has collected together.
Tokyo Disney Resort has seen visitors aged 40+ grow from 2.8% of revenues in 2003 to 18% in 2008. It is not surprising that the company has started selling a special Wednesdays-only pass for the parks for people aged 45 and olderThere are many examples that illustrate what happens when you live in the fast ageing country on the planet. Dick Stroud
Middle-aged and elderly people accounted for 54.5% of Japanese overseas travellers last year, an increase of around 9% from 10 years earlier. JTB Corp. established a subsidiary specializing in senior travel in 2005, and sales skyrocketed 190% last fiscal year compared to 2006.
No comments:
Post a Comment