Wednesday, November 11, 2009

Vision and ageing

After cognitive decline, the physiological effects of ageing on eyesight are, in my view the most important for marketers to understand. Let's be honest, it is a subject that most marketers don't ever think about. This video makes a start to explain one facet of the problem - the decline in the eye's ability to distinguish colour contrast. This article provides a much more detail explanation of the subject. Dick Stroud

1 comment:

Thomas said...


Thanks for covering our talk on mature market vision. I'm constantly amazed at how few ad agencies, companies, and designers have given this any thought. Part II of this talk can be viewed at

Also, let me compliment you on your site. I find all of them informative.

Warmest regards,