In the US there are 6.6 million such businesses that employ over 13 million people. 35% of homepreneur businesses generate more than $125,000 in revenue; 8% more than $500,000. These are not pocket money outfits!
What interests me is the demographic profile of this group, according to a research study:
- 69% male
- 52% were over 55 or older and only 6% were less than 35.
- 46% of homepreneurs completing college.
This looks to me like a distinct market, somewhere between a mini-SME and a consumer, that is predominantly 50-plus, that companies should be addressing. You can download a report that gives more info about this group or read about them in Business Week. Dick Stroud
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