Another perspective on marketing to over-50s

This is a thoughtful blog posting on the WARC web site by an older marketer.

Nothing radically new but worth a read. For a long time I have questioned the logic that because the marketing industry is young it focuses on the young. I still do. I will stick with my explanation that the marketing industry is conservative and risk averse so it keeps doing what it did yesterday.

Whist ‘young’ should equal ‘adventurous’ I am afraid it doesn’t. For all of the skills in social networking etc etc etc most young people operate best in their comfort zone, pretty much where they always have. Dick Stroud