Thursday, April 08, 2010

An interesting Boomer blog

It is amazing how you keep coming upon new sources of insights about the older market. This is an interesting well written blog and definitely worth a read.

The description of the company is a little too jargon ridden for my liking: “We’re a collaborative marketing communications venture that employs unique combination of archetypes, stories, and generational insights to help companies position themselves for success in the Boomer market. “ But, the content is written in a much more accessible style. Dick Stroud

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