It is amazing how you keep coming upon new sources of insights about the older market. This is an interesting well written blog and definitely worth a read.
The description of the company is a little too jargon ridden for my liking: “We’re a collaborative marketing communications venture that employs unique combination of archetypes, stories, and generational insights to help companies position themselves for success in the Boomer market. “ But, the content is written in a much more accessible style. Dick Stroud
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