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Friday, April 09, 2010

Saga Zone is the largest social networking site for the over 50s

Well that is what an e-mail that popped up this morning said.

Back in July 2009 it had 63,000 members. Today’s e-mail says the figure is 60,000 members.

The site started around March 2007 when I recorded it had 11,000 members. If my sums are correct that means in 3 years it has added 49,000 members. I wonder how many of these are active - 5% - 10%? Whichever way you cut the figures it is not a ringing endorsement for the power of age specific social media. Dick Stroud

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