I have already commented about Age UK’s new TV advertising. This is an example of the new imagery that the organisation is using. I like it. It is a difficult balance between making the portrayal of older people unreal and false and depressing. This works for me. What do you think?
A note of warning for the charity. I just searched Google for “Age Concern” and found that only one of the top 14 links showed the new logo or mentioned the name. That is a bit worrying. Dick Stroud
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