Friday, April 30, 2010

New Age UK advertising

The advertising campaign from Age UK makes me feel uncomfortable. I am sure that is exactly what it is intended to do.

I would love to see research showing the reaction of the different age groups. I would hope it is consistently good, across the age spectrum, but I suspect it has a lot more impact for those people in their 60s and 70s. Brave stuff. What do you think? Dick Stroud

1 comment:

Chris said...

Seriously smart advertising and possibly very effective. But I'm interested to know exactly who it's aimed at, demographically.