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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, April 30, 2010

New Age UK advertising





The advertising campaign from Age UK makes me feel uncomfortable. I am sure that is exactly what it is intended to do.

I would love to see research showing the reaction of the different age groups. I would hope it is consistently good, across the age spectrum, but I suspect it has a lot more impact for those people in their 60s and 70s. Brave stuff. What do you think? Dick Stroud

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posted by Dick Stroud

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1 Comments:

Blogger Chris said...

Seriously smart advertising and possibly very effective. But I'm interested to know exactly who it's aimed at, demographically.

10:26 AM  

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