Tuesday, May 25, 2010

Marks and Spencer has put Twiggy at the heart of its advertising

M&S appears to have decided that Twiggy is the core of its advertising with other models added to create a splash of multigenerational appeal.

When I opened the company's store card letter I was greeted by Twiggy plus this attractive younger lady.

The company must have been using Twiggy for at least 5 years – maybe longer. It must be a formula that works. Dick Stroud

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