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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 24, 2010

The road to web site hell - an interfering client

This is an amusing and accurate insight into what can go wrong when clients (some types of clients) want to get involved in Web site design. It is brilliant. Thanks Chuck.

It reminds me of a client I had, earlier this year, who had a size 10 bee in her bonnet about the need for the web site to "keep having something new" irrespepective of the impact it had on the navigation integrity.

With these sorts of clients I will explain, very slowly, using short words, a couple of times and if they still want to keep fiddling about then I let them get on with it and save my energies. Dick Stroud

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