Why are marketers so conservative

The 2010 Social Media Marketing industry report is all about how marketers are using social media to grow their business and is definitely worth downloading.

The result that amazed me was how conservative and very ‘2008’ most marketers are regarding using mobile apps. What is a matter with today’s marketers?

As the report says

Surprisingly, most marketers indicated they were using mobile networking apps (like Facebook on an iPhone) to interact with their fans. However, most are not involved with creating custom mobile apps, mobile advertising or even optimizing their websites for mobile smartphones.

To me it is as obvious as the nose on your face that smartphones will dominate the mobile market – they will become the only mobile device. How much longer can the dumb phones continue – 2 – maybe 3 years? There will never be an opportunity like now to gain the prime real estate on consumer’s mobile phones. And to do it so cheaply. It is an absolute no brainer. This applies to the older and younger market and all groups in between. Dick Stroud