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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 18, 2010

Retirement a dying concept?


The graph shows the proportion of the adult population leaving the labour market in Q2 2009 –Source: ONS. It is taken from a discussion paper published by the ILC-UK called “The Future of Retirement.”

Certainly worth a quick read, if for no other purpose to illustrate how complex and multi-dimensional the term ‘retirement’ has become. It will be interesting to see what this graph looks like in 2015. I would think that it will have shifted dramatically to the right. Dick Stroud

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