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Friday, June 18, 2010

UK online demographics

Mediatel has published some new stats about how Brits use the Internet. I cannot find any trace of the information on the company’s web site – maybe you can?

Using a secondary source it would appear that the growth recorded by 15–24 year olds fell from 8.2% in Q1 2009 to 2.4% in Q1 2010, with 25–64 year olds increasing by 7.8% in the second of these two periods.

Web users, over 65 years old, generated the most substantial surge in this timeframe, up by 21.2%, or by 600,000 people, from 12 months previously.

The high income AB category saw growth of 4.2% and at the other end of the social economic scale the DEs increased by 13.4%.

Of course these numbers don’t mean much unless you know the absolute size of the groups and other factors affecting the groups, like Web savvy older people entering the 65-plus age category. Dick Stroud

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