Saturday, July 31, 2010

Aging Markets Myopia

This article – full title is Markets Myopia - Why Companies Must Change Their Frame of Reference About Baby Boomer & Senior Markets – is very thoughtful and well worth reading.

My only criticism is that whilst it mentions physiological ageing it provides no guidance about how companies should respond and ensure their customer service is synchronised to the changing physical demands of older consumers.

Having said that - it’s good. Dick Stroud

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