Behavioural targetting explained in 7 mins

Behavioural targeting is one of those subjects that most people have heard about and hopefully most marketers have a good idea how it works.

Just in case you want to polish-up your knowledge of the subject, have a look this beautifully made video - taken from the Wall Street Journal Web site.

The subject is not specific to older consumers but keeping track of them is just (if not more) important than any other group. Dick Stroud