Thursday, July 15, 2010

Most new Internet user are 50-plus

According to UKOM, an organisation “Powered by Nielsen" the size of the UK Internet audience grew by 5% from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Britons using the Internet, 1.0 million (53%) were age 50 or older.

Men were responsible for most of this growth, accounting for 722,000 new users.

I would love to see the methodology that was used to reach this conclusion. I wonder what the definition is of a 'user'.

I can understand how the conclusions were reach for the Web sites audiences, although I would like to know the confidence level for the findings. How the hell Flixxy got into the list I don’t know. Dick Stroud

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