Thursday, July 15, 2010

Why the interest in the “quality of death”

The Economist Intelligence Unit was commissioned by the Lien Foundation to research the issues associated with dying and how the quality of death varies between countries.

Much to my astonishment the UK is seen as being the best place to die!

The web site that accompanies the research must be one of the strangest I have seen.

This is a major research document. The EIU doesn’t do flim-flam research.

I was left wondering why so much time has been spent researching the subject. It did make me think that there are lots of business opportunities associated with end-of-life that our squeamishness stops us pursuing. Dick Stroud

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