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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, July 25, 2010

Same old question - same (ish) answers

Campaign - the UK mag for the advertising industry - periodically asks the question  - what about the oldies and each time comes to the same (ish) answer.

Yes, it is an important market. Yes, it should get more attention. Yes, things are about to change.

I wonder what the storyline will be in 2011? You will need to click on the image to read. Dick Stroud

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