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Sunday, July 25, 2010

Older consumers go online in Germany

An increasing number of older German consumers regularly use the Internet.

Accordign to TNS 96% of 14–29 year olds and 87% of 30–49 year olds regularly use the Web. This falls to 72% for people aged between 50 and 59 years old and 54% for those in their sixties.

Penetration reached just 23% for those in their seventies, although this was an improvement of 4.4% on 2009.

One noticeable trend is that more men than women log on to the web across all age groups. This gap was in single digits for 14–49 year olds, but rose to 22% for the over-60s and over-70s. Dick Stroud

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