Thoughtful article about Nielsen's conversion to the 50-plus

A week or so ago I wrote about the conversion of Nielsen to appreciating the marketing value of the 50-plus.

There was nothing new in what the research company was saying but the message gets a lot more authority when it said by an organisation like Nielsen than Dick Stroud.

There has been a lot of discussion about the article – the great majority in support with a fair share of “I told you so” comments.

Although this blog post is a tad ‘wordy’ it brings together not just the marketing common sense of age neutrality but also the economic conditions that are favouring the older consumer. Dick Stroud