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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, July 26, 2010

Another whining hatchet job on Baby Boomers

The New Statesman reviews a new book about Baby Boomers and what a dreadful bunch of people they are.

If you can imagine one thing worse than a bitchy, one sided, ill-informed commentary on the subject just think what it is like when this comes from a lefty with a massive chip on his shoulder.

Even the New Statesman thinks it is a bit of bummer but probably worth discussing if it tweaks the nose of the reviewer’s parents. Dick Stroud

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