Saturday, July 10, 2010

Vintage TV appoints a PR agency

Recently I wrote about the forthcoming launch of a new TV station (Vintage TV) targeting the 50-plus. This sort of thing doesn’t happen every day of the week so I thought it was worth keeping an eye on the project’s progress.

PR Week had a short release announcing that Braben had been appointed the company’s PR agency with a brief for a B2C and B2B campaigns to.
Educate potential advertisers, investors and consumers about the unique range of programming and presenters the channel will offer the over-50s demographic in the UK.
Celebrity management, developing social media and a full press office set up are also elements of the campaign Braben will provide.

I look forward to reading lots about the channel in the forthcoming months. Dick Stroud

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