• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, August 24, 2010

Worth spending time understanding demographics

I know I can “Bore for England” on the subject of demographics. I find the subject fascinating – both at a local and global level.

Business Week has a feature about the countries with the fastest shrinking populations. No prizes for the winner – Japan. On current estimates its population will decline by a quarter in the next 40 years with most of those remaining being old.

The data used in the article is taken from the Population Reference Bureau. It is really worth downloading this organisation’s free fact sheet. If you ever need proof that the Earth is splitting into old and young countries then this report provides the evidence. Dick Stroud

Labels:

Bookmark and Share

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home