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Tuesday, August 24, 2010

Is an iPhone App Right for Your Business? Six Questions to Consider

Many thanks to Erin for sending me a link to this article about the experiences of a US law firm that developed an app for their business. Good common sense stuff.

Considering the importance of the subject it is amazing how little has been written about Apps Marketing. There appears to be a couple of books on Amazon and that’s that.

Looks to me like a vacuum waiting to be filled. Methinks there are hoards of people at this moment trying to fill it. Needless to say there is zilch about using Apps to market to older audiences. Watch this space. Dick Stroud

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