• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, October 26, 2010

Good to see that Apple cares

The first video is from the Ellen DeGeneres show. It is an amusing parody of the Apple's iPhone 4 ad. I have to say I think it contains a smidgen of truth.

The next video is Apple's response.

I think the mighty Apple could see the funny side - maybe not. Whatever, it shows that the company is conscious and concerned that older people might think the iPhone is a product they cannot use. That can only be a good thing. Dick Stroud



Labels:

Bookmark and Share

1 Comments:

Blogger Chuck Nyren said...

I'll give Apple an A for their response. I think they have a sense of humor (US spelling).

I know you're an Apple guy. I have no allegiance. However: The Windows 7 phone, while lacking some key features, is very easy on the eyes and fingers. Apple should be worried.

Maybe they are.

2:06 AM  

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home