• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 03, 2010

I wonder if we have got our 13 million Euros worth?




I have just discovered another EU funded venture aiming to help older people – this one is called Netcarity. Totally new to me although it appears to have been going for the past 3 years.

The cynic in me looks at this type of venture and thinks that it is a way of keeping a lot of academics gainfully employed but will deliver little, other than lots of conference speeches and journal papers. Perhaps somebody can put me straight and explain what products have/will result from all of this expenditure. Dick Stroud

Labels:

Bookmark and Share

1 Comments:

Anonymous ralph@retirement lifestyle said...

I agree with you. This looks like CSI takes on aging. Nothing here that we don't already have with standard technologies. Can you say boondogle?

11:01 PM  

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home