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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 03, 2010

New research from ILC-UK


I went to the launch of this research by David Sinclair of ILC-UK. It is a sound research project that gives an excellent view of the dynamics of the older market.

You can also download the stats that were used in the report.

Tony Watts, the editor of Mature Times and a guy who knows a lot about this subject says: “This is an exceptional report. It's the best thought through piece on this subject that I've seen and - if it gets in the right hands - it will move the debate forward significantly and do a lot of good.”

Well done ILC-UK. Dick Stroud

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