Tuesday, January 11, 2011

Emotional intelligence peaks as we enter our 60s

US psychologists have found that older people have a hard time keeping a lid on their feelings, especially when viewing heartbreaking or disgusting scenes in movies and reality shows. But they're better than their younger counterparts at seeing the positive side of a stressful situation and empathizing with the less fortunate.

I always knew I was a big softie.

The press release doesn’t say a great deal about the research so I am not sure how the findings can have any practical marketing application.

When I have the time I will read the full research paper. Dick Stroud

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