US psychologists have found that older people have a hard time keeping a lid on their feelings, especially when viewing heartbreaking or disgusting scenes in movies and reality shows. But they're better than their younger counterparts at seeing the positive side of a stressful situation and empathizing with the less fortunate.
I always knew I was a big softie.
The press release doesn’t say a great deal about the research so I am not sure how the findings can have any practical marketing application.
When I have the time I will read the full research paper. Dick Stroud
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