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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 31, 2011

Living longer and prospering? Maybe not.


This is a thoughtful paper from the Oxford Institute for Ageing.about how the UK should develop its pension system.

Since politicians never pay any attention to this type of analysis its only use is as a source of interesting numbers.

There is a lot in the report about the variation of age expectancy in the UK by socio-economic group/geography. Also, a lot of discussion about the importance of healthy life expectancy measures rather than the simple measure of time from birth to death.

I wonder about the extent that it accounts for the rise in obesity and all the problems that creates?

As you can see from the graph, the rise in healthy life expectancy is only going up at a snails pace. Dick Stroud

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