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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 31, 2011

Another daft name for older people

Anybody who reads this blog will know that I have a morbid fascination with daft names that are used to describe older people.

Another one has entered the list. Mappies - Mature, Affluent, Pioneering People.

If you want to read any more about it – and I cannot think why - then it appeared in an article in the Independent. Dick Stroud

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1 Comments:

Anonymous The Savvy Boomer said...

I just read one that American Express gave to a niche of the boomer market.

Daft isn't a word we use much here but I think it fits this:

"SMUGS"

Socially mobile ultra green seniors.

6:00 AM  

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