• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book

  • Contact

  • Email

  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, January 28, 2011

Marks and Spencer ads

I have just concluded an interview with Brent Green for his online radio show. I made mention of Marks and Spencer and their use of Twiggy in their award winning ad campaign.

There have been few ad campaigns in the UK where a teaser print ad campaign was run before the new TV ads were launched.

First started in 2005 the campaign is still running. Enjoy Dick Stroud




Labels:

posted by Dick Stroud

Bookmark and Share

1 Comments:

Anonymous Brent Green said...

Dick,

Thanks for being a guest on the Generation Reinvention radio show. I truly enjoyed our conversation. These ads are, as you suggested, creative and "ageless" in many ways.

Brent Green

12:14 AM  

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home