Saga Group, the service company for the over-50s, has appointed McCann London to handle its £6m ad account.
Campaign's reporting of the win has statements about "Saga increasing its marketing activity in a bid to build a more dynamic brand and broaden its customer base."
I suspect that Saga's customer base grows older by the year. Not a good thing.
McCann's first work for Saga launches later this month and consists of a series of three television spots promoting insurance, cruises and holidays.
In addition to a new ad agency, Saga is having its web site redesigned. Not a day to soon.
It will be interesting to see what the hot shots at McCann come up with to make the brand sparkle. I will keep my eye open. Dick Stroud
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