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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 24, 2011

A big thank you to MetLife

MetLife keeps producing first rate research about older people, their wants, their needs, their hopes and their problems.

I have just discovered the quick facts document that it is now publishing. First rate.

If you want an insight into the older market then MetLife is a good starting point. Dick Stroud

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