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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, January 25, 2011

The stereotype still lives on

I was reading an interview in Computerworld with the head IT honcho from a US travel company. Much to my amazement I read this statement:

And with today's different generations -- baby boomers to Gen Y -- I think they're all reached so differently now. If it's the baby boomer who still wants to have the brochure and see that person's face, that's there, too.
Blimey, I hope they have a better way of designing their web site than building it around these old stereotypes. Dick Stroud

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