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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 07, 2011

Another good article about the business of ageing

Cripes, in the last few days there has been a lot of thoughtful artilces about the business of ageing. To be honest, most of them contain a lot of the same stuff but each has revealed some new ideas/developments.

This article has a lot about Joe Coughlin’s work at AgeLab – always interesting to read -  but also has some stuff about a couple of other US developments that I have never heard about before and that sound really exciting.

Well written, easy to read/scan and worth a couple of minutes of your time. Dick Stroud

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