Monday, February 07, 2011

What is the Global Coalition on Aging and why is it different from other age groups?

I am just going to use the words taken from the organisation’s Web site to answer these questions. They are well written.

The Global Coalition on Aging is driven by the optimism brought about by the longevity revolution. Until now, we've been asking the wrong questions. Rather than, "How do we afford higher health and welfare costs," it should be, "What are the opportunities? How should we plan differently? How do we preserve and transfer knowledge? Can we enhance workforce and productivity?" Our member companies bring a unique and diverse range of expertise that will allow us to address aging issues from a more comprehensive and global perspective

The Global Coalition on Aging aims to reshape how global leaders approach and prepare for the 21st century's profound shift in population aging. The Coalition uniquely brings together global corporations across industry sectors with common strategic interests in aging populations, a comprehensive and systemic understanding of aging, and an optimistic view of its impact. Through research, public policy analysis, advocacy and communication, the Coalition will advance innovative solutions and work to ensure global aging is a path for fiscally sustainable economic growth, social value creation and wealth enhancement.

The Coalition will operate along four pillars of health and wellness, education and work, financial planning and security, and technology and innovation to promote basic reforms to address the 21st century's age-driven demographic realities.

If the organization does what it says then I think it will be a positive contribution to the ageing business. In case you haven’t guessed, the logos are those of the founder members. Dick Stroud

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