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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, February 08, 2011

Do I detect a hint of cynicism in Laurie Orlov’s latest blog posting

As I said in my last few blog postings, there has been a lot of media commentary about the ageing/aging population and the business opportunities it presents.

The latest posting in the Aging in Place Technology blog (by Laurie Orlov) contains her amusing and barbed commentary about the subject. I think she is being a tad harsh but only a tad.

Always a good read. Dick Stroud

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