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Tuesday, February 08, 2011

Who uses what electronics?



As usual, Pew Internet has produced a very useful research report about how the use of electronics devices (a better word than gadgets) changes across the generations.

A couple of the charts that most interested me are reproduced above.

I thought the chart and this commentary about iPad like devices was illuminating.

As of September 2010, 4% of American adults own a tablet computer such as an iPad. Though education and household income are high predictors for owning a tablet computer, as with e-book readers, they are also more popular with adults age 56 and under (who are significantly more likely to own a tablet computer than adults age 66 and older).
I cannot wait until we get 24 months of data to analyse to see what is really happening with the sale of iPads. Dick Stroud

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