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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, February 27, 2011

Never Say Die by Susan Jacoby


I have ordered the book,"Never Say Die" by Susan Jacoby, and really look forward to reading it.

There is an excerpt from the book in the New York Times.

There is a considerable amount of truth in the assertion that many old people today — if they are in sound financial shape, if they are in reasonably good health, and if they possess functioning brains — can explore an array of possibilities that did not exist even a generation ago. “If ” is the most important word in the preceding sentence.

I really like her style of writing and what she is saying. Dick Stroud

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