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Friday, February 18, 2011

Over-50s own more e-readers than their kids

More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits.

Data from a research company OnePoll suggests that 6% of readers in the over-55 category–equivalent to 500,000 people–own a digital device to consume literature in comparison to just 5% of those aged 18–24.

Another 18% of the over-55's surveyed said they plan to invest in an e-reader in the next 12 months.

The survey covered 2,000 people aged 50-plus.

Hmmm. As much as I instinctively agree with the results I would like to see the data from the e-book reader manufacturers. Also, with this size of survey I cannot believe you can be confident of a 1% difference. Dick Stroud

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