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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, February 18, 2011

Age and educational attainment impact on Web use

Another small research sample from USA Today/Gallup poll conducted at the end of Jan 2011, with 1,487 U.S. adult came up with the above chart.

Obviously the trends are true but I wouldn’t want to put too much faith in the absolute numbers. The age differences are as you would expect but you should pay more attention to the difference in Google and Facebook use resulting from educational attainment. Dick Stroud

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