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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, February 09, 2011

Reado.com – this is a very neat application


I was reading Mary Furlong’s excellent newsletter that contains an interview with the founder of a company called reado.com. Just go and look at the web site to see how it works but essentially it enables grandparents to link up to their grandchildren (or parents come to that) and read them a book online with all the goodies of a Skype type interface.

Brilliant idea. Dick Stroud

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