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Wednesday, February 09, 2011

Launch of The Daily - no paper - no Web - just for the iPad




Thanks to Chuck for reminding me about the launch of News Corp’s The Daily for the iPad.

Unfortunately, I cannot access the publication in the UK which is a bit weird for a global publication.

From looking at the video it does appear to be a radically new way of delivering content.

This guy reckons he has found a way to read the application by logging into a US iTunes account. I think I will wait until it is available on iTunes UK.

Like all things iPad, it will be interesting to see the demographics of the readership. Considering that the 50-plus are huge consumers of news I would expect them to be a significant group of customers.  Dick Stroud

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